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The Canadian Football League is set to return to action this summer. Operating completely north of the border, it is made up of nine teams covering major cities such as Toronto, Montreal and Ottawa. The XFL ceased operations in 2020 after a very brief five-week stint. Behind new investors led by Dwyane “The Rock” Johnson,…

Certain brand names on their own are valued in the millions. That is why companies are careful when it comes to fully leverage that value. A perfect example of this is iconic Las Vegas casino brand names such as Bally’s and Horseshoe. Bally Manufacturing acquired the Las Vegas MGM Grand Hotel and Casino in 1986.…

Lottery.com in its own right is an extremely valuable domain name. This is an international entity with business interests spanning the globe. However, its latest business expansion move is heavily tied to rapidly expanding legal sports betting industry in the United States. It was recently reported by multiple news sources that Lottery.com has purchased the…

The casino industry is on the rebound across the US heading into this spring. As more and more states start to ease capacity restrictions at land-based gambling venues, more and more players are returning to their slot lounges and gaming tables. Leading the charge for casinos is the state of Maryland. According to March’s official…

New York took a major step forward in its efforts to legalize sports betting through NY online sportsbooks. This was tied to the state’s annual budget for 2022 in light of a desperate need to raise additional funds. As part of the $212 billion budget, New York lawmakers are hoping to raise as much as…

Weekly news stories covering the legal US sports betting industry are filled with new strategic partnerships for the biggest players such as FanDuel and DraftKings. In recent days, those headlines have shifted to big US brands outside the industry making moves to get in on a piece of the action. Maxim is a popular media…