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Legal US Online Sports Betting Sites Turn to Local TV Advertising
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The mad dash to reach avid sports bettors in US states with legal online sports betting is on. Industry advertising figures bear this out with $153.6 million spent on local TV ads in the first quarter of 2021. Leading the way with the lion’s share of the market are FanDuel and DraftKings. Both companies started…
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The Upside for Daily Fantasy Sports Remains High
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Before individual states earned the right to govern legal sports betting within their borders, daily fantasy sports were all the rage. The sites leading the way were FanDuel DFS and DraftKings DFS. Both sites ran into some legal issues on both the state and federal levels. DFS was described as a game of skill, although…
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Second Tribal Gaming Company Enters Las Vegas Casino Market
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When Virgin Hotels completely renovated the former Hard Rock casino resort in Las Vegas, it turned to Mohegan Gaming & Entertainment to run the property’s casino operations. This historic partnership created the first market entry into Las Vegas by a tribal gaming company. The second Native American Tribe is now poised to make its presence…
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Penn National Continues the Expansion of Barstool Sportsbook
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Penn National Gaming is an established casino and entertainment company based in Pennsylvania. Barstool Sports is a highly popular digital media company that focuses on content related to sports and pop culture. Last year, these two companies joined forces through Penn National’s equity stake to launch Barstool Sportsbook. Initially available in PA, the mobile app…
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PointsBet Strikes Deal to Enter the US Horse Betting Market
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PointsBet has been working hard to establish itself as a player in the legal US sports betting industry. Owned by PointsBet Holdings in Australia, the company’s mobile sportsbook is available in six states including New Jersey sports betting as the biggest betting market in the US. Following in the footsteps of other US sportsbook companies,…
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Elys Game Technology Plans a Strategic Entry Into US Sports Betting Market
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The biggest players in the legal US sports betting industry according to share of market are FanDuel, DraftKings and BetMGM. A host of other players are jockeying for position to close the gap. This marketplace has gotten crowded fast with more than half the states in the country expected to offer some form of legal…