The newest online sports betting and iGaming operator in New Jersey, Pennsylvania and Michigan is betPARX. Powered by Playtech, this mobile sportsbook and casino gaming app is now live in those three major legal online betting markets.
Through a partnership with the PGA Tour’s Memorial Tournament in Dublin, betPARX will also have market access to Ohio. The Buckeye State is going through the regulatory process to offer legal sports betting.
Parx Casino’s Mobile Betting Initiative
Greenwood Gaming & Entertainment is the parent company of Parx Casino. Based in Pennsylvania, the Parx brand has strong roots and ties to the state’s gaming industry. Previously known as Philadelphia Park, this famous horse racing venue is where the company got its start.
When casino gambling came to the Keystone State close to 20 years ago, Parx Casino and Racing opened in Bensalem. Working with Playtech, the evolution into online sports betting and iGaming is now complete.
The company chose these three states to add the iGaming component to the mobile sportsbook app. Playtech’s primary role in this partnership is to use its IMS platform to power the backend of the betPARX app.
This IMS platform is new to both the New Jersey and Pennsylvania online gaming industry. Playtech was working with betPARX and the Gun Lake Casino in Michigan. This partnership launched the Play Gun Lake online casino app.
The stated goal of this partnership is to offer a “simpler, faster and easier casino and sportsbook right in your pocket.”
The online casino offers everything from slots to digital table games and live-dealer gaming options. The online sportsbook has pre-game betting along with an extensive assortment of live in-game betting options.
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Expanding Parx Casino’s Corporate Reach
Matthew Cullen is the senior vice president of iGaming and Sports with betPARX. His comments on the recent company expansion included “…we’ve created a product that ensures a great experience to any user, casino or sports.”
The registration process and payment options have been simplified. Every function of the betting app has been designed to be seamless for each end-user. The app is also all-inclusive as the ultimate way to play casino games and wager on sports at the same time.
Listed on the London Stock Exchange, Playtech is an established leader in the global gaming industry. The company employs more than 7,000 workers across 24 different countries around the world.
Parx Casino owns and operates the largest land-based casino in Pennsylvania. As part of this facility’s gaming options, there is a best-in-class retail sportsbook. Moving into the mobile sector of the industry, betPARX is now the casino’s leading online gaming brand.
The initial partnership between Playtech and Parx was formed in February of 2021. The primary goal was to develop and launch the betPARX betting app.
The PGA and betPARX
As part of the marketing plans for the anticipated launch in Ohio, betPARX is now the official mobile sports betting partner of the Memorial Tournament. This annual event is held in the spring at Muirfield Village Golf Club in Dublin, Ohio.
As part of the deal, betPARX is now an official sports betting operator of the PGA Tour.
