Based in Las Vegas, Boyd Gaming took a major step toward bolstering its iGaming business with the acquisition of Pala Interactive. The cost of this deal is reported to be $170 million in cash. Pala Interactive is based in California and owned and operated by the Pala Band of Mission Indians.
Boyd Gaming made the purchase through its wholly-owned iGaming subsidiary Boyd Interactive Gaming. The primary goal is to strengthen the company’s position in the rapidly expanding iGaming sector for casino games.
As part of a company statement, Boyd described Pala Interactive as “an innovative online gaming technology company.” One of its core strengths is the ability to provide “proprietary real money and social gaming solutions on both a business-to-business (B2B) and business-to-consumer (B2C0 basis.”
Pala Interactive has existing business relationships in regulated gaming markets across the US and in Canada. Products and services offered cover technology and management systems for casino and poker platforms.
Along with New Jersey as a major US market, Pala Interactive was recently approved in Ontario, Canada as a Gaming Related Supplier (GRS). This designation includes a manufacturer license. The expansion of commercial iGaming in Ontario is set to go live in April.
Nevada’s Gaming Giants’ Interests in iGaming
All the major casino gaming and entertainment companies in Nevada have a strong vested interest in iGaming through interactive divisions. MGM Resorts International (BetMGM), Caesars Entertainment (Caesars Sportsbook) and Wynn Resorts (WynnBET) have each made inroads into this segment.
Most of these company’s interactive focus has been geared towards the legal US mobile sports betting industry. However, New Jersey, Pennsylvania and Michigan have emerged as strong markets for legal iGaming.
Outside of Nevada, Penn National Gaming (Barstool Sportsbook) and Bally’s Corporation (BallyBet) have also expanded their interactive divisions to address online gaming market opportunities.
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Boyd Gaming’s iGaming Interests
Boyd Gaming owns and operates several hotel and casino resorts in and around Las Vegas. This list of properties include California Hotel Casino and Fremont Hotel & Casino as two of its most famous venues in downtown Las Vegas.
Evolving with the times, Boyd continues to look for ways to advance its business interests in the iGaming sector. Keith Smith is the President and CEO of Boyd Gaming. He added the following comment as part of his company’s latest efforts to expand:
“The acquisition of Pala Interactive marks the next phase of the ongoing execution of our iGaming strategy, providing us full control over the technology, development and customer experience.”
This addition will help Boyd Gaming to further integrate its land-based casino operations with online casino applications. This integration should be beneficial towards driving growth across the company’s entire portfolio of properties.
Smith added:
“Given our nationwide geographic distribution, significant database and established loyalty program, it makes sense for us to pursue a direct approach with our iGaming operations. By engaging directly with our guests and having the ability to personalize the customer experience, we are confident in our ability to create a cost-effective and profitable regional iGaming business.”
Previously, Boyd Gaming formed a partnership with FanDuel to further the company’s business interests in the legal US sports betting market.
