NASDAQ-listed American betting intelligence and comparison site US-bookies.com betting insights comments on record wagering & revenue for Nevada gambling in September ($571 million wagering – $56 million revenue).
The state has also reported a stunning 60.8% hold on parlay wagering of $11 million ($6.8 million), considerably up on standard Nevada parlay hold of around 50%.
“A rising tide lifts all boats and it’s clear to see that wall-to-wall nationwide coverage of legalized sports betting – even in states on the other side of the country – has helped drive record interest in Nevada. No doubt the boom in media and interest and marketing activity has driven plenty of bettors to wager in their closest jurisdiction, suggesting Nevada and New Jersey can complement one another readily without cannibalizing the market, with both benefitting from sports betting becoming culturally more ingrained across the board.
“The staggeringly high parlay hold suggests more and more bettors are shooting for the moon as they attempt to get in on the sports betting dream. The longer the odds, the more favorable the bet for the bookie and it’s more than likely that novice bettors are buying into the hype with the longshot jackpot tickets, as opposed to opting for the straight wagers favored by the more seasoned, sharper crowd.”
